The basic guidelines for starting a new business are to make money, provide some value for the world and try your best to not go under. Starting a business in the epic charm of a town that Whangamata is might require you to think a bit out of the box - and Blake from Highline certainly does.
From the second you step inside, it’s clear that the cats at Highline mean business. Well presented bikes, gear and parts are showcased carefully in every corner. At face value, it gives off incredible boutique vibes - but once you get to know the space you’ll quickly discover its grit and purpose. Highline’s ‘why’ is laid right under the logo - Bike, Beach, Community.